Nicki Fletcher is an accomplished creative director and CMA and CMT-nominated video director. Her videos have amassed over 50 million views across YouTube alone, and she has directed videos for artists including Avril Lavigne, Lainey Wilson, Maren Morris, Megan Moroney, Natalie Grant, Colbie Caillat, Maggie Rose, and many others. She has directed live performances for The Late Late Show with James Corden, Late Night with Seth Meyers, and CMT.

Her work has been featured in Rolling Stone, People, Billboard, Glamour, iHeart, and The Times Square Billboard.